Although there’s not much that can be done to alter your CTR by weekday, I thought I’d throw this table in just because it’s interesting. Sunday seems to be the best performing day, with Friday on the bottom. Why? And why is Tuesday better than Saturday?

I have a theory–and that’s all it is, a theory, so take it with a grain of salt. Friday is low because more people are preparing for their weekend trips and activities, and so they have less time to surf the web. Saturday is low because those same people aren’t home! Sunday is high because they’re back from their activities and want to hang out at home.

Average CTR By Weekday

No one say the best text color for your site without knowing color scheme of your site. But you should know that text color of your ads is very important to make them click. Because visitors should exactly focus on the ad to click ads. One important factor of your ads is text color. According to the bellow figure highest CRT is represent color code of "000001" it is 7.16 % but you should adjust post background color, ads link color, ads background color also to reach that much of CRT.    

Bottom Line: Stick to the blacks with your text color.

Some AdSense publishers performed tests and reported that blending AdSense colors properly with your page will result in a higher CTR. Well, you should already know that a higher CTR means more clicks from your ads, and that translates to higher earnings. In your AdSense setup, you should already be familiar with the tool shown in the screen shot below. It allows you to configure the outputted colors of your ads.

Based on the options provided, you can actually assign colors to the Border, Title, Background, Text and URL.

Not included in the list is the font type used, which is also an important factor in the blending process. Here is a list of recommendations to get you started in customizing the AdSense that appears on your website. 

Now you have some guidance as to how to blend your ads with your website template’s colors. It is sometimes difficult to find out the exact color used by your template. Colors can be configured in Google AdSense using hex format (e.g. #FFFFFF for white color).

Bottom Line: As with borders, if you’re going to use a background different from yourpage background, make it a subtle one. In the case of the odd pinkish color in the top spot, the pages were actually the same color, so it blended well.

There are some good suggestions for picking up a great color scheme for your Google AdSense Ads:

1. The complimentary technique – This would use new colors not currently on the page, but colors chosen to complement the colors that are. You can leave the border hidden and use the complementary colors for all the text, or use those complementary colors in the ad unit’s border and background, as well. 

2. The matching technique – If your logo is green, you might try matching both the border and background of the ad unit to the same green, then use the page background color as the ad unit’s text color. You aren’t introducing new colors, but matching the on-page colors, and this makes the ad unit more noticeable than the blended technique.

Bottom Line: The border stats show pretty clearly that if you’re going to have a border,make it a subtle one.

It’s hard to draw any real meaning from the url color statistics. It appears that the dark gray works best, but it’s hard to say why. It does mask the advertiser url, but then the light grays do that even better yet do not perform as well. Standard blue and somewhat darker blue do very well.

I have to say that I was rather surprised that the standard blue” link color did not receive the highest CTR. A darker shade of blue (#000080), close to navy blue, attracted more attention.

I can’t conclude that links suffer from a kind of “link blindness” similar to banner blindness, since the other non-standard link colors performed worse than the standard blue. So what is it about navy blue that draws attention? Hard to say, but it seems to work!

The dark blue, of course, works best on a white background.

Bottom Line: With the exception of navy blue, avoid non-standard link colors.

The conventional AdSense wisdom says that you background and border colors should be the same (essentially, that there should be no border). That is true in 6 of the top 10 ad formats, but it is not always the case.

One important thing that we learn from these statistics is simply: do not use the default layout!

Bottom Line: Do not use Google AdSense default layout!

Some web sites may find that their content just doesn’t support the ad layouts shown in the example on the previous pages. For those webmasters, and as interesting and informative study material for the rest of us, I’ve gathered some performance statistics on the various aspects of AdSense layout.

These statistics reveal some very important information about how the typical web surfer responds to color, as well as what search engines generate the best CTRs, and which days of the week tend to be better. On the next few pages are the compiled statistics for the following:

1. Best Overall Ad Formats
2. Link Color Performance
3. Top 10 Url Colors
4. Top 10 Border Colors
5. Top 10 Background Colors
6. Top 5 Text Colors
7. Average CTR By Weekday

The location of the AdSense ads drastically effects the CTR. You don’t want your ads on the right or left sides of the page (a location often used by new AdSense publishers). You want them as close to the top and middle of the page as possible.

This is true because the center of a web page is where Internet users have been conditioned to look for the content. The majority of informational sites layout their pages with their header across the top of the page, the navigation down the left, the content in the center and perhaps more navigation or advertising down the right. Anything located outside of the content box is often overlooked or ignored (there are a few exceptions, which will be discussed in the AdLinks section a little further down).

This is especially true of people who found the page by using a search engine for a specific set of keywords. They want the answer to their question or a solution to their problem only, and are not interested in browsing or anything else.

You want to place one large rectangle ad block just above your content, be that the top of the center column or on the top of the left hand side of the page. So, for example, if you have an information website about “widgets”, and you have an article reviewing the latest “blue widget”, then put one large rectangle ad block just above the start of the article text (but below the article title).

That is one small change in this version of the ebook that can make a big, big difference. Putting one large rectangle block below the content title on the page helps draw the visitor into clicking the ad. Once they’ve read the title of the article, the next thing they see are the ads, which they immediately associate with the content and are thereby induced to click–which is exactly what you want! I was getting great CTR rates before by putting the ads above the title, but after switching the ads below the title, my CTR rose by 26%! That means that for ever $100 a month I was earning before, I was now earning $126. Not bad for a simple change like that, is it?

Google now allows you to show 3 ad blocks, and you want to take advantage of that. The other place you must put an ad block is at the end of the content, right after the article. If you can get it in above the author’s “About Box” (if there is one), that’s perfect. The reason is that if the visitor has read the article completely, it is very likely that they will be interested in ads pertaining to that article. This is especially true of content which is a review of a product or service. (Just be sure that the article usage guidelines allow you to put your ads above the author’s About Box if it’s not your own article).

So the top ad block catches those who are interested in products and services now, and the bottom ad catches those were wanting some education but are now convinced that it’s time to look further.

But you get a third ad block to use, and if you aren’t afraid of cluttering your page with ads (and that is a valid concern for some), you want to take advantage of it. If your content is long enough, put the third ad block inside the content, and make your content wrap around it. This way you catch the visitors who get bored with the article. Maybe at first it held their attention, but they read all they care to read or were convinced early on and are ready to move on now. Put your ad block about half way into the text of the content so that you can give those visitors a place to “click away” from your site, a place that will make you money.

Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place one set of AdLinks on your page. If your navigation is in the left hand column of your site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look like navigation on your site, and it induces people to click. If your navigation goes across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15). Once users are done with the content, if they haven’t already clicked away on one of your rectangle ad blocks, chances are they are looking for more information, and so they turn to the navigation on your site to see what else you have to offer. Provide navigation in the form of Ad Links and you will see your CTR rise. I improved my overall CTR by 6.5% by using this method. That means that for every $100 dollars a month I was earning, I was now earning $106.50. Multiply that over many thousands of dollars, and it’s a real revenue boost. A simple change can make that happen for you as well.

Bottom Line: Place one large rectangle ad block just below the title of your content on the page, and (if the content is long enough) one large ad block about halfway down the page (blended with the content), and a final ad block at the bottom of content, just before the “About the Author” box is there is one. Finally, put AdLinks on the page so that they look like navigational links.

Most new AdSense publishers have read that making the border color and the background of your AdSense ad blocks match the web page on which the ads will appear will improve your CTR. This is generally true (but not always, as the “Facts and Figures” section reveals). As a general rule of thumb you will see an increase in CTR by making your ad background and border colors the same as the background of your web page.

So, for example, if the background of your pages is white, make the border and background of your AdSense ads white as well. If your page background is green,make the border and background of your AdSense ads green. The reason for this is that it blends the ads in with your site so they don’t scream “Advertisement!” If ads scream out that they are ads, people will not look at them out of banner blindness. But if you blend the ads with the page, people will look at them, be interested, and click.

Two additions to the above which you may not already be aware of: 1) The statistics show that using the “standard” blue link color works best, with one exception that is covered in the “Facts and Figures” section, and 2) You should make the color of the advertiser’s url a color that does not stand out on the page (that’s the small domain name or url that appears below the ad text–not the link url). Both of these steps make your ads look less like ads, thereby increasing your CTR. 

One last tip that will really increase your CTR is to make all of the links in the content portion of your page except the AdSense ad links a color that is 1) not the traditional blue link color and 2) that is not as bright and noticeable as the traditional blue (dark green is a good one). If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes the ads get clicked a lot more.

However, keep your navigation links the same color as your AdSense ad links,because you want your AdLinks to blend in and look like site navigation. Don’t worry if this is a lot to try and visualize–I’ll show you an example page of exactly how to make everything look a little further in the ebook. Base your page layout on that example and you can’t lose.

Bottom Line: Make the border and background colors of your ads match the background color of the web page on which the ads will appear, make the link color the standard “blue”, and make the advertiser url a color that does not stand out. Finally, make the other links on your page a color that is not the traditional link color (such as dark green).

Ad formats	CRT
336 x 280	7.46%
300 x 250	5.58%
728 x 90	3.16%
120 x 240	2.99%
160 x 600	2.44%
120 x 600	1.33%
468 x 60	0.53%

The basic goal of this document is to make your AdSense ads look less like ads,and more like content on your page. It has the second goal of putting the ads exactlywhere they need to be to draw the most clicks.

No, it’s not. The AdSense publisher’s problem is that the typical Internet surfer isplagued by “banner blindness”. People automatically overlook anything that looks likean advertisement because of being bombarded with ads all the time. It’s not that theyaren’t interested in what the advertiser has to offer. With AdSense you know that theyare interested most of the time, since the ads shown are related to the content of thepage. The fact that the visitor clicks on the ad is an expression of their interest in whatever that ad has to offer.

What I’ll focus on in this document is not hiding the fact that the links are ads, but putting the ads on the page in such a way that they are not overlooked by the visitor.Google makes it very clear that the links are ads by placing their “Ads by Google” link in the ad block.

Bottom Line: To get more clicks, you’ve got to get your visitors to notice the ads by

putting them in the right place and making them look less like “traditional” web advertising.

This updated version of the Triple Your AdSense CTR page is long overdue. It adds information regarding WebSearch and AdLinks, discussing more tips and tricks on how to maximize your AdSense revenue. The statistics of the original page have been preserved, since they are still as relevant as they ever were.

This is not a long document, nor does it need to be. I’m not going to go on and on just to fill space so you feel like you’re getting your money’s worth out of this page.

If you follow the steps outlined in the page that follow, you are going to get your money’s worth many, many times over if you are not already using these techniques. 

These steps have been tested across over one hundred websites that have generated almost 10 million page views and 1.3 million clicks over the past year and a half of my using AdSense. So these figures and this information is based on a lot of data, study and analysis.The websites cover almost every imaginable industry, from travel to search engine optimization to music downloads to accident attorneys. Almost any sector you can name, I’ve built and tested websites on. All of these sites have proven to me that using the few techniques presented in this Page work for every possible sector.

This makes sense, because people are people regardless of whether they are travel agents or search engine marketers, whether they are teenagers interested in downloading songs or injured persons in search of a good attorney. People behave in the same basic ways, and are influenced by the same basic principles. That includes what they look at on a web page, and what motivates them to click an ad. To gather and analyze all of this data, I use my own creation, the AdSense Tracker, which is part of the AdSense Gold package that this page came with. If you have not installed it yet, you must do so. If you don’t, you are missing out on a wealth of data that will help you know exactly where your money is coming from, and where to concentrate your site building efforts.

Follow below topics

1. Make Your Ads Look Less Like Ads
2. Step 1. Use the Best Ad Format 
3. Step 2. Position the Ad Blocks Properly
4. Step 3. Choose the Best Colors for Your Ad Blocks
5. Doing It Right: Screenshot of a Good AdSense Page 
6. Facts and Figures: Statistics of Note
7. Best Overall Ad Formats
8. Link Color Performance
9. Top 10 Url Colors
10. Top 10 Border Colors
11. Top 10 Background Colors
12. Top 5 Text Colors
13. Average CTR By Weekday
14. Average CTR By Search Engine
15. Why You Need to Install and Use AdSense Tracker
16. I’d Love To Hear What You Think
17. Don’t waste your time with WebSearch