Link Color Performance
I have to say that I was rather surprised that the standard blue” link color did not receive the highest CTR. A darker shade of blue (#000080), close to navy blue, attracted more attention.
I can’t conclude that links suffer from a kind of “link blindness” similar to banner blindness, since the other non-standard link colors performed worse than the standard blue. So what is it about navy blue that draws attention? Hard to say, but it seems to work!
The dark blue, of course, works best on a white background.
Bottom Line: With the exception of navy blue, avoid non-standard link colors.
Categories:
Facts and Figures,
Tripple your CTR
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