Choose the Best Colors For Your Ad Blocks
Most new AdSense publishers have read that making the border color and the background of your AdSense ad blocks match the web page on which the ads will appear will improve your CTR. This is generally true (but not always, as the “Facts and Figures” section reveals). As a general rule of thumb you will see an increase in CTR by making your ad background and border colors the same as the background of your web page.
So, for example, if the background of your pages is white, make the border and background of your AdSense ads white as well. If your page background is green,make the border and background of your AdSense ads green. The reason for this is that it blends the ads in with your site so they don’t scream “Advertisement!” If ads scream out that they are ads, people will not look at them out of banner blindness. But if you blend the ads with the page, people will look at them, be interested, and click.
Two additions to the above which you may not already be aware of: 1) The statistics show that using the “standard” blue link color works best, with one exception that is covered in the “Facts and Figures” section, and 2) You should make the color of the advertiser’s url a color that does not stand out on the page (that’s the small domain name or url that appears below the ad text–not the link url). Both of these steps make your ads look less like ads, thereby increasing your CTR.
One last tip that will really increase your CTR is to make all of the links in the content portion of your page except the AdSense ad links a color that is 1) not the traditional blue link color and 2) that is not as bright and noticeable as the traditional blue (dark green is a good one). If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes the ads get clicked a lot more.
However, keep your navigation links the same color as your AdSense ad links,because you want your AdLinks to blend in and look like site navigation. Don’t worry if this is a lot to try and visualize–I’ll show you an example page of exactly how to make everything look a little further in the ebook. Base your page layout on that example and you can’t lose.
Bottom Line: Make the border and background colors of your ads match the background color of the web page on which the ads will appear, make the link color the standard “blue”, and make the advertiser url a color that does not stand out. Finally, make the other links on your page a color that is not the traditional link color (such as dark green).
One last tip that will really increase your CTR is to make all of the links in the content portion of your page except the AdSense ad links a color that is 1) not the traditional blue link color and 2) that is not as bright and noticeable as the traditional blue (dark green is a good one). If you do this you will notice that the AdSense links are very, very easily noticed
on the page, so they catch the attention of your visitors right away. Placed in the appropriate position on the page, it doesn’t take a rocket-scientist to see why this makes the ads get clicked a lot more.
However, keep your navigation links the same color as your AdSense ad links,because you want your AdLinks to blend in and look like site navigation. Don’t worry if this is a lot to try and visualize–I’ll show you an example page of exactly how to make everything look a little further in the ebook. Base your page layout on that example and you can’t lose.
Bottom Line: Make the border and background colors of your ads match the background color of the web page on which the ads will appear, make the link color the standard “blue”, and make the advertiser url a color that does not stand out. Finally, make the other links on your page a color that is not the traditional link color (such as dark green).
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