First when signing up to be a member, web publishers gave permission to Google on posting ads on their website or blog. Once the ads are posted, web publishers will either get remunerated for several quantities of ad impressions or the amount of web visitors clicking on the ads posted.

Google makes use of their modern technology to “read” the substance of the pages of what the web publisher has allowed to post. This intensifies the tendency of having the ad related to the topic of a specific blog entry which in turn increases the opportunity to get noticed by the reader. While Google has the final input in which ads to appear on which pages, the web publisher will still be the one to decide how the advertisement should look like and what page they want it to be placed. Adsense users can choose from variety of styles of ads that can either be links or full ads with text or even with pictures.

Apart from choosing the type of ads, a user can also choose from different sizes and shapes of ad boxes known as ad units. In the final pace, the user can completely customize the color of the ad units, including the borders, links and text.

In recent months, Adsense allowed their users to publish advertisements on their site in an entire new way with Adsense embedding YouTube players. As a way of getting an attention grabbing ad and enhancing interest to their sites, a lot of web publishers are keenly placing videos for an added effect.

This can also be an added profit for the publisher. The exact amount of profit a person can earn through Adsense varies from different variables. Since a person generates income through the amount of clicks they are receiving or the number of people viewing the ad, a website owner having a huge amount of traffic has the greater tendency of earning a considerably amount of money.

To website owners, Adsense is one of those programs generating an additional stream of income. However, joining the Adsense program is not an assurance of future profit; but it is only a prospect or possibility of future income.

Adsense on the other hand is doing every possible way in providing tools and equipments for users to take full advantage of their income potential. One modern technology they use is called Channel. This gives the users a chance to be creative by creating different styles of ad units and place them on different pages on their site in order to track and generate great results. This is also a way of giving the user an impression of which shapes, sizes, and content of ads that stimulates the maximum amount of revenues