Showing posts with label Adsense. Show all posts
Showing posts with label Adsense. Show all posts

Google have updated, Adsense Terms and Conditions

Don’t surprise when the next time you login to your AdSense account, a new window will be displayed containing verbose page of text. AdSense is asking publishers to accept their new terms and conditions. You don’t have to read all through the page though to get what has been modified in the past AdSense Terms of Conditions. Inside AdSense blog highlights the Terms and Conditions changes in two categories as follows;
  1. New features
  2. Products and privacy requirements.
These modifications relates to development in Google’s policy and network of contents. Regarding new features and products, Google AdSense is just anticipating other possible formats in the Google network that may be later on utilized for advertising programs.

A good example of this is the recently announced AdSense for Video link units. So the new AdSense terms and conditions reworded some parts to reflect that online advertising under the AdSense program may be available in other media and formats. The other highlights of the new AdSense terms and conditions adhere to Google’s privacy policy.

This is reflected in the new AdSense terms and conditions. The policy reiterates the need for publishers to notify their users of cookies and/or web beacons to collect data in the ad serving process. This policy would be applicable to advertisers’ use of products and features. Just accept the new terms and conditions as not doing so might block you from accessing your AdSense account later on.

Top 12 AdSense Terms and Conditions All Publishers

  1. General Google AdSense Terms and Conditions
    1. Communicate only with Google
    2. No guarantee of ad delivery
    3. Your liability can be adjusted from your payment
    4. Definition of account inactiveness
    5. Google may use your private data
    6. Provide correct data when applying
    7. Comply to local laws
    8. Don’t use Google brand without permission
  2. Terms and Conditions for Custom Search Ads
    1. Avoid automating search queries
    2. Never modify search results
    3. Differentiate ads and search results
    4. No incentives for using search box


01. General Google AdSense Terms and Conditions
    1. Communicate only with Google - Do you have any complaints or query regarding your AdSense account? Well, remember to communicate only with Google for all queries. Never try to communicate directly with the advertiser. You can post your questions on the AdSense forum or send emails to the support team if your account supports the feature.
    2. No guarantee of ad delivery - Google does not guarantee the delivery of ads on your site, though you have placed ad codes on your site’s pages. Google will not make any guarantee on the ad impressions, clicks on any ads, the timing of delivery of such impressions and clicks. Though these things happen automatically through ad auction and controlled by your ad blocking, there are no guarantee from Google that it always work as intended.
    3. Your liability can be adjusted from your payment -
      It is very important to understand the terms and conditions regarding your payments. You will get paid on monthly cycle when your account balance reached the threshold level. But there are different possibilities as mentioned below:
      When you have payments due to Google using any programs like AdWords, Google will hold your AdSense payment till you settle all outstanding payments. Google will also reserve the rights to offset the outstanding amounts from your AdSense earnings.
      In case if your payment can’t be done due to inactive account then you acknowledge and agree that Google may donate your payment due amount to any charitable organization.
    4. Definition of account inactiveness -
      The account inactiveness for payment is defined as below by Google:
      1. For a period of two years or more you have not logged into your account or accepted funds, payments or other amounts that Google has attempted to pay or deliver to you
      2. Google has been unable to reach you, or has not received adequate payment instructions from you, after contacting you at the address shown in Google’s records.
    5. Google may use your private data - Google is popular for tracking all your activities. As an AdSense publisher, you are signing a contract agreeing that Google shall use your name and logo in presentations, marketing materials, customer lists, and financial reports, website listings of customers, search results pages and referral pages.
    6. Provide correct data when applying - You have provided correct and accurate information for applying for AdSense account. You should be either the owner of the site or legally authorized to act as an owner.
    7. Comply to local laws - Ensure to continue complying with all applicable laws, statutes, ordinances, and regulations in your performance of any acts.
    8. Don’t use Google brand without permission - You should not use Google brand features like name, logo and other copyrighted materials without permission. Always avoid using product names in the domain like adsensetips.com, adwordstricks.net, etc. Google will straightaway reject the applications with this type of domain names. You will receive warning or your account will get banned if you display ads on these types of domain after approval.
02. Terms and Conditions for Custom Search Ads
    1. Avoid automating search queries - Ensure that all search queries are entered manually in the search box and you are sending the queries without modifications. The search box should not be pre-populated with search terms, and publishers may not create links containing pre-populated search terms.
    2. Never modify search results - You should never cache or modify the search results received from Google before displaying to end users. Also you should not change the order of the results sent by Google on the results page. The results should only be shown to the end users on your’s or Google hosted page. It should not be on the popup or pop-under similar to AdSense ads.
    3. Differentiate ads and search results - Ensure to differentiate the AdSense custom search ads from the actual search results. You should not customize Ad units to mix with search results in a way that users can’t find the difference between the results and the ads. Google also suggests some easy ways to distinguish your ads from site content like shading the background color of your ads in a different color than your site background, adding borders to your ads or indenting the ads so that they are not aligned.
    4. No incentives for using search box - Obviously, avoid encouraging users to use custom search box only for the purpose of displaying ads on the results pages. Generally Google expects, 90% of the results pages should contain some organic search results from your site.

How to display relevant ads in Google AdSense

Google AdSense works by displaying ads relevant to a page. So to get more relevant ads, Google AdSense crawler crawls your site and extract keywords from the pages it visit. When a visitor visits a page on your web or blog site, Google will serve ads based on the extracted keywords. Therefore, it's important for Google AdSense crawler to get the right keyword from your page, If it doesn't, it will either display irrelevant ads or worst, PSAs or Public Service Avertisements. Irrelevant ads gets less click from your site's visitors, and PSAs don't pay at all.


Keyword targeting for Google AdSense in a sense is similar to keyword targeting in SEO or Search Engine optimization, with some unique targeting features of its own.

Page Content
Content of your page is where most of the keywords would come from. Try to repeat keywords that you want to target, but don't overdo it as it'll be unnatural to your site's visitors and would just drive them away. Even worse, you could be tagged for keyword spamming by Google.

Site title
Site title should be definitive. Using Page 1, Untitled, or anything similar doesn't has any keywords that could help you serve relevant AdSense ads. If your page is about AdSense, remember to have AdSense somewhere in the title.

Image
AdSense crawler doesn't crawl images, but they sure can read your <img> tags. Use meaningful name for your image, and be sure to include meaningful description, or alt text to your image as well.

Interest based advertising
Google by default serve ads based on your visitor's browsing history in what they call as interest based advertising. This aims to serve more targeted ads for AdSense, but it can give adverse effect, depending the nature of your site.

Section Targeting
Section targeting is an AdSense feature that allows you to emphasize certain part of your page in keywords targeting. You can also use section targeting to ignore certain section of your page such as the sidebars or the footer.

Meta tags
Meta tags are some information inserted in the <head> area of your site. It's not visible in page when rendered by web browsers, but is useful for robots crawling your site. While the meta tags are no longer used for SEO, it's still applicable in targeting your site for more relevant AdSense ads.

The 2 meta tags you can use for targeting is the keywords and description tags. You can enter keywords relevant to the page in both meta tags, though the description should be in more human-readable form.
<meta name=”keywords” content=”keyword1 keyword2“>
<meta name=”description” content=”Description of your site“>
Click here for latest highest paying keywords

Competitive Ad Filter
If you have implemented all the above tips but there are still some ads that you don't want to appear in you page, you can just use the Competitive Ad Filter feature.

Top 10 places to put adsense ads in your Blogger

In this article I'm going to teach the most common places where we can place AdSense ads in your blogger site. Here I mention how to put AdSense ads in different places of the blogger such as sidebar of your blog, Between your blog post, Under your blog header, Under your blog title, Under blog post footer, In the body of the post etc. If you like to learn amerzing tricks for blogger read these articles also.read


01 How to Put AdSense ads in Sidebar
You can put AdSense code in sidebar in a very easy way. 
  1. Go to you Layout the click on Add a Gadget link.
  2. After add a Gadget link add an HTML/JavaScript widget with your ad code inside it.
Format: Recommended format 125x120, 120x600, 160x600, 300x600
02 How to Put AdSense ads between post
You can add AdSense ads between your blog post. In this case go to your Layout option and then Click Edit from below the blog post section.After Click on Edit, you have to check mark "Show Ads Between Posts option"
Format: Here you can change your ad unit format such as such as 468x60, 300x250, 336x 280 and color from given drop down list.
03 Put AdSense ads under the header
You can put your AdSense code under header by following method. At firs you have to convert your AdSense ad code.


Folow below steps
  1. Go to your blogger Dashboard 
  2. Click on Template. 
  3. Here you need to click on Edit Html button.
  4. Press Ctrl+F key for finding the following code inside it.
  5. <div id='header-wrapper'> 
  6. Next paste the converted code right after above mention code.

Format: Recommended format 728x90 and 728x15
04 Put AdSense ads above the blog post
After converted the AdSense ad code find
<div id='main-wrapper'> 
Next, Paste the converted code right after above mention code.
Format: 460x68, 468x15, 336x280
05 Ads below post title

This method will be visible in all pages and Post. After converted AdSense code

  1. Go to your Dashboard 
  2. Select Template tag and then go to Edit html.
  3. Find the following code by using CTRL+F key
<div class='post-header-line-1'/>
Now put your converted code right after it.
Format: 468x68, 468x15
06 Ads below post title in blogger which will be visible only posts

After converted ad code

  1. Go to your Dashboard
  2. Then Template and Edit HTML
  3. Search the following code in HTML code

<div class='post-header-line-1'/>
Past here converted ad code.Example:

<b:if cond='data:blog.pageType == "item"'>
<!-- Add here the code of your ad -->
</b:if>
Format: 468x68 and 468x15
07 How to Puts Adsense Ads in the Blogger Post footer
After converted AdSense ad code 
  1. Go to Dashboard 
  2. Then Template> Edit html
  3. Search the following code using Ctrl+f
<p class='post-footer-line post-footer-line-3'/> 
Now paste your converted ad code right after it.

Format: 468x68, 468x15
08 Put Adsense ads in blogger posts body which will be visible on all pages


ad on post body

After Converting your AdSense Ads code and then Search the following code

<div class='post-body entry-content'>

Paste the converted code by following process

<div style='float:right'>
<!-- Add here the code of your ad -->
</div>


Format: 125x125, 180x150, 120x240, 200x200
09 Put Adsense in blogger post body which will be visible on post page Only
Convert Ads code and then go to Edit HTML option and search the following code

<div class='post-body entry-content'>

Paste your Ads code such as follows

<b:if cond='data:blog.pageType == "item"'>

<div style='float:right'>
<!-- Add here the code of your ad -->
</div>


Format: 125x125, 180x150, 120x240, 200x200
10 How to put Adsense ads Between post and comment in Blogger
ad between post and comment
Convert your Ads code and the search the following code

</b:includable>

<b:includable id='postQuickEdit' var='post'>


Paste the converted ads code just above it

<b:if cond='data:blog.pageType == "item"'>
<!-- Add here the code of your ad -->
</b:if>


Format: 468x60, 300x250, 336x280
Place Adsense Ads in Blogger footer
ad in blog footer
Convert ad code and search the following code

<div id='footer-wrapper'>

Paste the converted code right after it

Format: 728x90 and 728x15

Use Other People's Info To Increase Your Adsense Cash

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly. If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source. You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs (Top 10 affiliate programs).

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.

You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing. Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.

Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.

To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads. It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.

Make other people’s matter your own and starting earning some extra cash.

3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program.
The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a timeconsuming task in itself.

It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters.

Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates.
Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers.

The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance.
As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

Google adsense on Joomla sites

Now a days a popular website builder is a Joomla. So those who use joomla to create their web site should be a method to use adsense to Monatize their site. So if you want to show google's ads on a Joomla website this article will show you how. There are a series of steps that you need to go through to put google adsense onto a Joomla page. These are :
  1. Check what module positions are available in the site template
  2. Decide which of the Joomla module positions you are going to use for the adsense advert
  3. Use the Joomla custom HTML module to insert the adsense code into the module
  4. Test the result
When you check the module positions that are available you may find that there is nowhere suitable or you don't want to use the existing module positions. In that case follow sub topic Adding a new module position to a Joomla template it will show you how to add a new module position and give it a name and location on your template. Let's begin the process, we're going to put adsense onto this site, New to Joomla dot com. Here's a screenshot of how it looks before starting the process. As you can see, no adverts.

Check what Joomla module positions are available in the site template
The easiest way to view the module positions is to log in as administrator, then go to
  1. Extensions > Template Manager using the menu.
  2. Then click the preview button.
You should see the module positions overlaid on the template.
While looking at above image it's useful to note that module positions can have any name, there are no restrictions. Also, where module positions are named, such as 'user 1', 'user 2' etc there is no reason why these should be numbered consecutively or that every number needs to be used. As shown here, the module names are simply strings of text so they can be anything the designer chooses.

The breadcrumb module position is normally used as its name suggests, for holding the breadcrumb trail showing the position of the page within the site. It would be well to leave that alone, unless you are not using breadcrumbs. In this case we are going to put the adsense adverts into the banner module position.

Get the google adsense code for your site
Login to your adsense account and set up and appropriate advert unit that you want to use. If you use channels for tracking don't forget to use a custom channel, copy the adsense code onto the clipboard of your computer.

Add the google adsense code to the Joomla module position
In the administration section go to Extension > Module Manager, then click on the New icon to create a new module, when the list of available modules appears,
click the radio button next to custom HTML then continue, this will take you to the custom HTML module setup page.
There are several things to set here;
  1. Give the module a sensible title, something like banner adsense, so it will remind you what the module does, and which module position it goes into. Click the No radio button next to Show title, then select the banner module position from the dropdown list. The order will be set automatically when you save the module.
  2. You should still have your adsense script code on the clipboard. This has to be pasted into the custom html area at the bottom of the page. However, you can't just paste it in as text, otherwise Joomla will simply show the script, rather than calling the google adsense server and asking it to show adverts. This example shows Joomla with the TinyMCE editor, this may of may not work on your website but the workaround is described below in case you need it. Click the HTML button, shown at 2 above, this will display the HTML source window
  3. Paste your adsense script in there, then click the update button.

Save the custom module and preview your site. Your should see the adsense adverts in the banner module position.

Troubleshooting google adsense in Joomla
If your google ads don't show try the following.

Begin by viewing your site in a browser, then examining the page source. Most browsers have a 'View' menu, and under that you will find Page Source, or something like that. Look down the source, you should be able to recognise the major parts of the page. What you are looking for is the google adsense script, it's easy to recognise because it looks something like this.
The things that makes it easy to spot are the id="banner" and the script tags. Examine it carefully and compare it to the actual google adsense code from you adsense account. If they are not identical go back to the custom html and edit it.

There is also the possibility that the editor that you have installed in Joomla has re-written the code in an attempt to tidy it up. The first time I installed adsense code in this way (as shown above) the TinyMCE editor (the default Joomla editor) rewrote the script code as html comments. So when the page was viewed no ads showed.

Workaround for editor re-writing problems
If you find that your editor has re-written the script code, then you need to turn off the editor for the duration of the setup of the custom html, then turn it back on when you have finished.

To turn off the Joomla editor, go to the Administration panel and click users, then click on your own login name, (Administrator),then look to the right-hand side of the page at the parameters section and set the editor to no editor as shown.
Save the changes, then go back to the custom module and you should find that the editor at the bottom of the screen in not just a textbox. Paste your adsense script in there, save the changes and view your site. You should see the adsense ads appearing. If not check your work.

Don't forget to return to the user administration section and reset the editor back to whatever it was.

Finally...Here's how the google adsense ads look in the Joomla site here at New to Joomla dot com.

How to Create a new VPN Connection

Hi friends in These days most of the internet users that earn money from internet by doing ads clicks or Google Adsense requested to Hide their real IP address. Because you can visit your sit too as an another person in a foreign country after changing your IP address.

There are some methords to hide your IP address and in this article I describe how change or hide your IP address using VPN (Virtual private Network) connection. Then create a VPN connection.

1. Make sure your system is up–to–date
Be sure that you run Windows Update before setting up your VPN connection.

2. Open the Control Panels
First, click on the Start button and click “Control Panels”. This opens up the “Control Panel Home.”

3. Go to the Control panel and change it to small icons

4. Next, click on the “Network and Sharing” control panel

5. Click “Setup a new connection or network”

6. Select “Connect to a workplace” and click next.

7. Next click “Use my Internet connection (VPN).”

8. For Internet address enter ras.finance.upenn.edu and Division of Finance for Destination name 

Or you can  use below links to find Free VPN severs
  1. VPNBOOK
  2. JustFreeVpn
Select Don’t’ connect now; just set it up so I can connect later

9. Enter your username and password


10. Click Create

11. You should see this screen next. Click the “Close” button to return to the “Network and Sharing” screen.


Now Your VPN connection is ready. Go right side of the Task panel and click on network place and click VPN connection now created and click on connect. Type your username and password and connect to the VPN server. 

Now check your IP address.

watch below video to clarify further more.



Top 4 Tips For Getting The Best Results From Your AdSense Ads

I'm happy to say that now we are coming to some of the most interesting bits about AdSense program. Here we will talk about some tips that can help you enhance your AdSense revenue. That is mean now we reach towards the trick which used by adsense millionaires.

The revenue that you earn from Google AdSense program is totally dependent on you and your abilities. Here are some tips that you can use to get the best results from your AdSense Ads:

You may also like to read
  1. Top 15 adsense tips
  2. Difference between page views, clicks, page CRT CPC and page RPM in google adsense

Use channels: Channels help you in conducting a better analysis of the performance of your AdSense Ads. You can use custom channels to check what web pages are making more revenue and which ones are not doing so well. In fact, custom channels can be used for conducting analysis on multiple aspects at the same time. You can use this analysis for making amendments to your AdSense Ads or website content in order to get better results.

Ad customization and positioning: Shape, Size and color are the three properties of your AdSense Ads that you can easily control and customize in a way that the Ads don’t look out of place when served on your website. You can either make your Ads stand out from the rest of the content on your webpage or you can make them blend with the overall webpage. Moreover, you can identify the hot spots on your website and position your Ads accordingly. Ad customization and Ad positioning are, in fact, the best ways to attract more clicks to your AdSense Ads. There are some posts written by me in last days you can find them from my site map or go through Triple your CRT.
  1. Average CTR By Weekday
  2. Best Overall Ad Formats
  3. Choose the Best Colors For Your Ad Blocks
  4. Facts and Figures: Statistics of Notes of Adsense ads
  5. Link Color Performance
  6. Make Your Ads Look Less Like Ads
  7. Position the Ad Blocks Properly
  8. Top 10 Background Colors
  9. Top 10 Border Colors
  10. Top 10 Url Colors
  11. Top 5 Text Colors
  12. Triple your CTR by dressing ad formats
  13. Use the Best Ad Form
Content quality: ‘The best generally overcomes the rest’is a very true saying. If you host quality content on your website and provide regular updates to your visitors, you can expect more traffic to your website. This will in turn lead to more ad impressions and possibly more clicks.

Use AdSense Ads on all pages: If you have multiple web pages on your website, you should include AdSense Ads on all of them. Since the visitors can enter your website through a number of different pages, having AdSense Ads on all the pages will surely increase your earnings.

Top 4 Ad Filtering Mechanisms of Google Adsense

Create your website or web pages very suitable for AdSense ads is one interesting thing and another interesting thing about the Google AdSense Ads is the filtering mechanism used by Google to filter Ads for displaying them on your website. Because of this ads filtering machanism Google know what ads send to your page or site.
So Let’s focus our mind to Google's ads filtering machanism. Google’s filtering mechanism for Ads is based on a number of factors as describe follow.
01. Relevance To Content: 
This is the single most important Ad filtering criterion that is used by the Google AdSense program to send only relevant ads to your web site or web page. In fact, it is this filtering concept that gives Google AdSense program an important edge over the other advertising programs. The Google AdSense program determines the main topics/subjects of the website content and serves the Ads that are relevant to the same. Since Google AdSense is a global program, the relevance of Ads is also checked with respect to geography and the language of the content on the website. Note that AdSense can actually be used in a number of languages not just English.
02. Appropriateness Of Content: 
There are websites that are based strictly on Adult themes while the other sites are family friendly ones. Since Google’s AdSense program is open to all website owners and advertisers, Google also controls the content of Ads to prevent Offense to anyone who sees the Ads. Google does this by using sensitive language filters and language experts. Google uses strict rules and guidelines for conducting an editorial review on the content of Ads. It also asks you to provide information about what kind of Ads you deem as inappropriate for your website.
03. Competition Filter: 
Since Google serves Ads based on the content of the websites, it’s quite possible that the Ads of competitors get displayed on a website that sells a particular product or service. To avoid this, Google provides a facility to the website owners wherein they can specify competitors or advertisers whose Ads should not be displayed on the website.
04. Choose Your Own: 
You can also choose default Ads to be shown in case Google AdSense program is not able to serve Ads to your website.

Optimize Site Navigation For Higher Adsense Revenue

Most of web site owners that use Adsense as their main income, are going after the so called high paying keywords. There are methods to determine this, you can even buy lists that hand them over to you. However, after they have put up there “high paying” pages there is no sound of the expected cash. Having those pages is one thing. Driving visitors towards them, is another. The easiest, and most obvious way to funnel people to your high paying keyword pages, is by optimizing your site navigation for this purpose.

Most of the time visitors who enter to your page don't visit only one page, most probably they visit some pages as they interest. They find this page by links that are provided to them on their page of entry. The facility you provide people to visit around your site called as "Site navigation".

A tipical web site contain a section called as "menu". That Menu section contain each an every page to facilitate visitors to find categorized pages. What decides them to click on a link to another section is the words used to indicate the link. “Free of access” or “Download latest software” might get their attention.

In respect to your Adsense earnings, you should track your site navigation to drive people to your high paying pages. I have some pages that get a lot of traffic from search engines, but the earnings on these pages are very low. So I use some clever navigation on these pages to lure people to some higher earning pages. By using this technique you can turn some cheap clicks into dollars.

How to start the testing?
First of all, you must have something to track, something to compare. Second, you must select some high earning pages you want to funnel your traffic to.

To get the fastest results, you should select some of your highly visited pages.

Then you have to think about what might convince people on a particular page to move to a high earning page. Try to find some description that would get their attention. Next step is to think about a suited location to place the link on the webpage.

Within the article itself, on the bottom as recommended resources, just above the main menu.Get creative and, especially, look around at other site to see how they do it.

You don’t have to stick with plain text links. You can also use some graphic to get peoples attention. Look around, and get ideas.

As with the testing of Adsense ads, try different texts on different pages, so you can get a feeling of what works and what not. Mix and match, put links on top, put them on the bottom. And after that, it’s just testing, tracking, testing and tracking again.

Strategy Classification of Google adsense

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. 
The webmasters employ various strategies in order to extract the maximum out of Google AdSense. There is no formal classification available for these strategies however I describe those three strategies as follow.

Traffic Generation: 
Since the income generation from AdSense Ads is based on the CPC and CPM basis, if your site has more traffic, it is mean your revenue also high. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.
Converting Traffic To Clicks: 
Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence make them click your adsense adse. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.
Attracting High Value AdSense Ads: 
Besides the traffic to your website,your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

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