1. Concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This

format has been proven to work with me in resulting high click-through rates (CTR). Why

this format? Because the ads look like normal web links, and people are trained to click on

these types of links.

2. Create custom palette for my ads. Choose white as the color for the border and background. This is because all of the pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3. Put all the AdSense ads on top of the page rather than putting it at the bottom of your Web page.

4. Maintain some links to other relevant websites, and put AdSense ads at the top of the links, so that visitors see them first.

5. Automate the insertion of AdSense code into web pages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code.