Strategy Classification of Google adsense
Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads.
The webmasters employ various strategies in order to extract the maximum out of Google AdSense. There is no formal classification available for these strategies however I describe those three strategies as follow.
Traffic Generation:
Since the income generation from AdSense Ads is based on the CPC and CPM basis, if your site has more traffic, it is mean your revenue also high. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.
Converting Traffic To Clicks:
Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence make them click your adsense adse. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.Attracting High Value AdSense Ads:
Besides the traffic to your website,your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.
Categories:
Adsense
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