Top 5 reasons for low Adsense earnings
One of the huge problems of my friends who have web sites and blogs is Google AdSense earnings not as high as they hoped. Clicks and profits taking a nosedive. Here are top 5 reasons your ads might not be making you the money they should and what to do about it.
1 Don’t Have Enough Visitors
Most of the new publishers, simply not having enough traffic to their site are guaranteed to keep their earnings hovering around the disappointing level. Even for publishers who are high AdSense earners, the actual click through rates (CTR) on ads is low. It’s hard to quote an average click through rate because it varies so much from site to site and niche to niche but for most web publishers it’ll be around 1.5-3%. That means you need large numbers of visitors to earn meaningful amount of money.
Suppose the average click on your site gets you $0.30. That means you need five clicks to make one dollar. If your average click through rate is 4% you stand to make $1.20 for every 100 visitors or $12 per 1000. If your site is based around a topic where the ads pay more and there are many topics where the payout is higher than you can make more money with fewer visitors. But a good flow of traffic is a vital part of earning revenue whether through advertising, affiliate marketing, or selling your own product.
2 Accidentally Attracting Low-Paying Ads
All users are not clicked equally. Imagine two companies; one sells greenhouse seeds, the other patio covers. Seeds sell for very little. Therefor seed advertiser will never pay much for an ad click because he makes very little back on a sale. On the other hand, the patio cover advertiser makes much more profit from one sale so they spend more for ad clicks. Here are the actual figures for those keywords taken from the AdWords Keyword Tool:
Greenhouse seeds $0.51
patio covers $3.16
Mostly AdSense displays ads based on the content around the ad unit. So if you have gardening blog and you have been writing posts about greenhouse seeds, your blog automatically attract low-paying ads. As well as If you are writing post about highly expensive items automatically ads in your blog also attract high paying ads and it will boost your adsense earning, because that advertisers pay much more dollars per one click. You can apply the same method to any market. Use the AdWords tool or take a look on Amazon to see which are the more expensive products or services that relate to the topic of your website.
3 Low Paying Niches
An extension of the problem above is when the entire niche is full of low-paying ads. Games are a good example for that. There are more users that are like to play online games, but the thing is payout per one click is extremely low. So it will clear the road to low income.
If you are in a situation like this it is better to choose adsense an alternative for adsense or start making money with a completely different system like affiliate marketing like Amazon or ebay
4 Ad Units Have a Low Click Through Rate
It is not enough attracting high paying ads to your blog or web site, It is essential to make them click.
Normally when pasting adsense ads lower parts of the page visitors should scroll page to see ads. So as a general rule, ads perform better when they are above the fold in the upper part of the page. Ad placement is usually the single biggest factor of success with AdSense. The ads need to be in a position where your users can see them but not be so in the way they’re annoying and driving people to the browser back button.
Best Ad Sizes
AdSense offers a large selection of ad sizes. But you should select what ad format is suitable for your site. What will work best depends on your site design & layout..
336×280 – Large Rectangle - Actual size
300×250 – Medium Rectangle - Actual size
728×90 – Leaderboard - Actual size
160×600 – Wide Skyscraper - Actual size
According to the most successful adsense publishers, Large Rectangle works the best for most sites. It’s quite a large ad block so it’s not always easy to make it fit into a site design without it being overpowering but if you can it usually works well.
1 Don’t Have Enough Visitors
Most of the new publishers, simply not having enough traffic to their site are guaranteed to keep their earnings hovering around the disappointing level. Even for publishers who are high AdSense earners, the actual click through rates (CTR) on ads is low. It’s hard to quote an average click through rate because it varies so much from site to site and niche to niche but for most web publishers it’ll be around 1.5-3%. That means you need large numbers of visitors to earn meaningful amount of money.
Suppose the average click on your site gets you $0.30. That means you need five clicks to make one dollar. If your average click through rate is 4% you stand to make $1.20 for every 100 visitors or $12 per 1000. If your site is based around a topic where the ads pay more and there are many topics where the payout is higher than you can make more money with fewer visitors. But a good flow of traffic is a vital part of earning revenue whether through advertising, affiliate marketing, or selling your own product.
2 Accidentally Attracting Low-Paying Ads
All users are not clicked equally. Imagine two companies; one sells greenhouse seeds, the other patio covers. Seeds sell for very little. Therefor seed advertiser will never pay much for an ad click because he makes very little back on a sale. On the other hand, the patio cover advertiser makes much more profit from one sale so they spend more for ad clicks. Here are the actual figures for those keywords taken from the AdWords Keyword Tool:
Greenhouse seeds $0.51
patio covers $3.16
Mostly AdSense displays ads based on the content around the ad unit. So if you have gardening blog and you have been writing posts about greenhouse seeds, your blog automatically attract low-paying ads. As well as If you are writing post about highly expensive items automatically ads in your blog also attract high paying ads and it will boost your adsense earning, because that advertisers pay much more dollars per one click. You can apply the same method to any market. Use the AdWords tool or take a look on Amazon to see which are the more expensive products or services that relate to the topic of your website.
3 Low Paying Niches
An extension of the problem above is when the entire niche is full of low-paying ads. Games are a good example for that. There are more users that are like to play online games, but the thing is payout per one click is extremely low. So it will clear the road to low income.
If you are in a situation like this it is better to choose adsense an alternative for adsense or start making money with a completely different system like affiliate marketing like Amazon or ebay
4 Ad Units Have a Low Click Through Rate
It is not enough attracting high paying ads to your blog or web site, It is essential to make them click.
Normally when pasting adsense ads lower parts of the page visitors should scroll page to see ads. So as a general rule, ads perform better when they are above the fold in the upper part of the page. Ad placement is usually the single biggest factor of success with AdSense. The ads need to be in a position where your users can see them but not be so in the way they’re annoying and driving people to the browser back button.
Best Ad Sizes
AdSense offers a large selection of ad sizes. But you should select what ad format is suitable for your site. What will work best depends on your site design & layout..
336×280 – Large Rectangle - Actual size
300×250 – Medium Rectangle - Actual size
728×90 – Leaderboard - Actual size
160×600 – Wide Skyscraper - Actual size
According to the most successful adsense publishers, Large Rectangle works the best for most sites. It’s quite a large ad block so it’s not always easy to make it fit into a site design without it being overpowering but if you can it usually works well.
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| Best ad positions |
Good places to put this size ad are near the start of your content or over to the right, so that it forms the first part of a right sidebar. These positions are also good spots to try running the Medium Rectangle. The 728 Leaderboard often works best to the right of a left placed site logo, either above or below a top navigation bar. Many publishers report excellent results with this size banner so if you’ve never tried it it’s definitely worth experimenting with.
If you’re using the Wide Skyscraper, you’re limited to where you can place it by its large size that usually means the left or right sidebar. Curiously, this is one ad size that often works better in the lower part of the page, below the fold.
5 Not Making Your Ad Units “Targeted”
Make sure your best performing ad units have ad channels associated with them. It’s a great way keep track of the styles and placements that work best on your site. You can now also connect your AdSense account with your Google Analytics account to see exactly which pages generate the most revenue.
When you create your channel, make sure you select the Targeting option. This allows advertisers to more easily find your site when they’re setting up their campaign in AdWords.
If you’re using the Wide Skyscraper, you’re limited to where you can place it by its large size that usually means the left or right sidebar. Curiously, this is one ad size that often works better in the lower part of the page, below the fold.
5 Not Making Your Ad Units “Targeted”
Make sure your best performing ad units have ad channels associated with them. It’s a great way keep track of the styles and placements that work best on your site. You can now also connect your AdSense account with your Google Analytics account to see exactly which pages generate the most revenue.
When you create your channel, make sure you select the Targeting option. This allows advertisers to more easily find your site when they’re setting up their campaign in AdWords.
Categories:
Adsense
great article, also consider this,
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